Make seasonal sales campaigns effective with Scan & Go

1. Introduction

Seasonal sales campaigns such as Black Friday, Cyber Week or summer sales are ideal opportunities to boost your sales with a modern Scan & Go app. With BEEP! Seamlessly integrate self-checkout solutions into your action planning and offer customers a fast, mobile checkout experience — without long queues.

‍

2. Create special prices & bundle offers

• Flexible price management:
  • Create limited-time discount codes directly in your POS system.
• Bundle promotions:
  • Combine bestsellers with promotional items (“2 for 1”, “bundle deals”).
• Segmented actions:
  • Target group-specific bundles (e.g. “family package” or “student special”).
  • A/B testing various bundle combinations for optimization.

‍

3. Marketing channels & push notifications

• Omnichannel approach:
  • Email newsletter with personalized Scan & Go offers.
  • Social media teaser with direct reference to mobile checkout benefits.
• Retargeting:
  • Exclusive discount coupons for the first 100 customers.

4. Follow-up & performance measurement

• KPI tracking:
  • Transaction figures during promotional periods vs. normal operation.
  • Average shopping cart value and bundle conversion rate.
• Feedback collection:
  • Analysis of NPS values for seasonal actions.
• Optimization for the next campaign:
  • Evaluation of the most popular bundles and discount levels.
  • Adjustment of pricing strategies and push timing based on data.

conclusion

With BEEP! Scan & Go design seasonal sales campaigns extremely efficiently: Set up quickly, advertise on the go and rework based on data. This not only increases sales, but also creates a modern, seamless self-checkout experience for your customers.

‍

👉 Get your offer now

BEEP! - Scan. Pay. Go

‍