5 tips for marketing your Scan & Go offering

introduction

Successful marketing ensures that customers know that there is a BEEP! Scan & Go a convenient alternative to traditional cash register. With the right measures, you can make your checkout solution visible and motivate buyers to try it out. These five tips show you how to communicate your Scan & Go offer profitably.

‍

1. Clearly highlight benefits

• Key message: “Pay quickly — just go out”
  Briefly and concisely describe the benefits Scan & Go offers customers: No queues, digital receipt and familiar billing via your cash register system.
• Visualization: Use large posters or displays with keywords such as “Save time,” “Pay without stress,” and “Just scan with your smartphone.”

‍

2. Place informational material in a targeted manner

• Ceiling and floor signs: Place our eye-catching signs where customers immediately see them (entrance, shelf aisle, exit).
• Flyers & displays: At the cash register or at the POS, lay out compact flyers that explain how Scan & Go works in three steps: “Scan — Pay — Done.”
• QR code spot: Place a QR code on flyers and signs that directly BEEP! App or short instructional videos linked.

‍

3. Using digital channels effectively

• Social media: Post short videos or stories that show how easy the Scan & Go process is. Use hashtags such as #ScanAndGo, #BeepImStore, or #SchnellBezahlt.
• Newsletters & SMS: Inform your regular customers about the new service via email or text message. Keep it crisp: “From now on: Scan and pay conveniently via app! ”
• Website banners: Add an eye-catching banner to your homepage that alerts visitors to Scan & Go and teases the “Scan Now” experience.

‍

4. Offer promotions & incentives

• First time user discount: In the first week after launch, give everyone who pays with the app a small bonus or discount (such as 5% off a drink).
• Giveaway: Organize a competition in which every Scan & Go payment process counts as an entry. This increases interest and regular use.
• Bonus points for regular customers: Integrate your existing bonus system and reward app payers additionally — with double points, for example.

‍

5. Involve & train employees

• Short briefings: Make sure that every employee knows how Scan & Go works and what information material is available. A 10-minute team meeting is often enough.
• Demo in store: Let your colleagues go through the process themselves so that they can authentically recommend customers.
• Ongoing feedback round: After the introduction, collect feedback from the team: What questions do customers have? Where can communication be improved?

‍

Practical checklist for your Scan & Go marketing

✅ Benefit messages formulate and visually highlight
✅ Ceiling & floor signs and place flyers clearly visible
✅ Social media posts and create newsletters
✅ First-time user actions and plan bonus programs
✅ Team briefing and carry out demo days

‍

conclusion

With targeted marketing measures, you ensure that your BEEP! Scan & Go not only works flawlessly from a technical point of view, but is also actively used by customers. Use clear messages, attractive incentives, and binding information material to make your new checkout offer successful.

‍

👉 Get started now — request a quote

See how quickly your customers enthusiastically scan and pay — and secure your non-binding offer today!

‍